FENTY BEAUTY BY RIHANNA
ROLE: DIGITAL DESIGN DIRECTOR, DESIGNER
Website redesign for the FentyBeauty.com homepage. This project showcases design improvements to our website’s legibility and ADA compliance. Changes to placement, scale, color, and styling of type and UI elements enhanced accessibility for users.
FENTYBEAUTY.COM REDESIGN
This redesign fulfilled the following objectives:
-Enhanced the homepage's responsiveness across desktop and mobile
-Increased legibility of type in primary and secondary hero banners by providing its own real estate and removing it from overlaying busy beauty and product imagery with varying contrast
-Introduced new promotional ad modules that work better with our image assets
-Simplified the background image assets in modules that previously featured lots of heavy graffiti in an effort to speed up page load and decrease bounce rate
