SALESFORCE.com REDESIGN

ROLE: LEAD WEB DESIGNER

ART DIRECTIORS: WENNY LO, TIAN JIANG
CREATIVE DIRECTOR: ADRIANA SESANA

Lead designer for the Salesforce.com 2016 redesign, which included the design and Adobe Experience Manager migration of 300+ pages and 800+ image assets on the site for Dreamforce 2016. I also managed a team of in-house contract designers that helped us complete pages and assets for the redesign.

Contribution & Responsibilities:

-Lead Designer for all customer heroes redesigned for Dreamforce 2016

-Lead a team of freelance designers to create all product page assets

-Coordinated with customer marketing team and program management team to execute and approve customer heroes for all of our product pages in a 2 week timeline leading up to Dreamforce

-Created a comprehensive style guide on the InVision prototyping platform to organize all assets and guidelines for the website redesign

-Standardized look and feel across the board for all of our customer promotions & communications on Salesforce.com

-Reviewed and approved all promotions before they went live on the customer home and login pages, ensuring our brand guidelines were followed after launch