FENTY BEAUTY BY RIHANNA
ROLE: DIGITAL DESIGN DIRECTOR, DESIGNER
Website design and marketing emails I designed for Fenty Beauty. These projects showcase design improvements to evolve our touchpoints and improve our site and email legibility and ADA compliance. Changes to placement, scale, color, and styling of type and UI elements enhanced accessibility for users.
FENTYBEAUTY.COM REDESIGN
I redesigned the FentyBeauty.com homepage in November 2019,
which fulfilled the following objectives:
-Enhanced the homepage's responsiveness across desktop and mobile
-Increased legibility of type in primary and secondary hero banners by providing its own real estate and removing it from overlaying busy beauty and product imagery with varying contrast
-Introduced new promotional ad modules that work better with our image assets
-Simplified the background image assets in modules that previously featured lots of heavy graffiti in an effort to speed up page load and decrease bounce rate
FENTYBEAUTY.COM EMAILS
Marketing emails designed for various FentyBeauty.com product launches between 2018–2021.
I made design improvements to the original email templates including increasing type and CTA sizes to enhance accessibility and ADA compliance.
